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NEW YORK Interpublic Group’s McCann-Erickson plans to defend in a review for Black & Decker’s estimated $15 million ad account, sources said.
McCann New York has had the business since the 1980s and its most recent work was a campaign that broke in late 2002. One spot from the campaign featured a young man who lends his Black & Decker Zipsaw to an elderly woman next door. She becomes so smitten with the tool that she ignores his continuous pleas to return it.
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