McCann Again Poaches Goodby For Microsoft

McCann-Erick son has lured another senior creative away from fellow San Francisco shop Goodby, Silverstein & Partners to work on Microsoft.

Andy Azula, a senior art director at Goodby, was named creative director on McCann’s $300-350 million Micro soft account last week. The move comes two months after Dante Lombardi left Goodby to become executive creative director on the business.

Azula, 34, said he was drawn by the challenge of working on “another great American brand.” At Goodby, he worked on Budweiser, Discover Card and The Wall Street Journal, among other accounts.

“The opportunity was just overwhelming. … It’s a large account with great visibility,” he said. “Also, getting more responsibility was a big draw.”

Azula said he wanted to team again with Lombardi. He will also work with ecd Walt Connelly and chief creative officer Kevin Moehlen kamp. “I worked with him and thought he was great,” Lombardi said of Azula. “That’s why we lured him here.”

Azula’s first ad vertising job was as an art director in Atlanta at Tausche Martin Lonsdorf. He later moved to Charlotte, N.C., to work at Loeffler Ketchum Mountjoy.

Azula then joined Fallon in Minneapolis, where he worked on BMW, Timex and Lee jeans. After that, he joined Goodby.

Azula said his decision to leave one of the nation’s best creative shops was “part of the natural progression of Goodby.”

“It’s a great place to work because you learn so much. Then you want to go out and seek new challenges,” he said.

Azula’s last day at Goodby will be July 1. He will join McCann shortly afterward.