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‘Thin/Client’ Computer Specialist Makes Advertising Connection
DALLAS–M/C/C here was tapped to handle an estimated $2 million annual marketing effort for computer products startup Netier Technologies of Carrollton, Texas.
The agency will develop print advertising, collateral and public relations efforts behind image work for the company, which has recently begun selling its line of “thin/client” servers and equipment to value-added resellers and corporations.
In addition to brand building, M/C/C will handle research, direct mail and Internet programs. Trade show support will be a major factor as Netier seeks to build bridges to an audience of network administrators.
“There are 130,000 companies out there” that Netier is trying to reach, said M/C/C president Michael Crawford.