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NEW YORK Independent M&C Saatchi has centralized its two North American offices under one CEO.
Huw Griffith, chief executive at M&C Saatchi in Los Angeles since 2003, is now CEO of M&C Saatchi North America, which includes its New York operations.
“We’ve had a lot of great success on the West Coast,” he said. “Now we’re going to try to pull together and be one. Hopefully, it will give us greater clout in pitches.”
M&C Saatchi in recent months has made it into reviews for Volvo and Heineken USA, but was cut in early rounds.
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