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M&C Saatchi has won four accounts worth about $35 million over a two-week period, in what shop executive creative director Marty Cooke has called “a relaunch of M&C Saatchi in New York.”
After a national review that included both Fricks/Firestone in Atlanta and Square One, Dallas, M&C Saatchi’s New York office landed Tulsa, Okla.’s TV Guide Channel account, worth about $5 million. The shop wants to drive viewers to the scrolling TV guide, said Cooke.
M&C Saatchi also won Gobi.com,
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