Mattel Launches Creative Review

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Mattel has be gun a review for the creative portions of three pieces of its advertising account, the client confirmed last week.

Included in the review are ad duties for Mattel’s boys and entertainment division (Hot Wheels, Matchbox, games and puzzles, male action figures and licensed entertainment properties); infant and pre school licensed entertainment properties, including Disney and Sesame Street; and various global assignments.

Combined billings for the assignments in review are estimated to be at least $50 million, sources said.

Foote, Cone & Belding handles boys and entertainment, and infant and preschool products out of its Chicago and El...

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