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Grok has added a homeopathic cold remedy to its account mix.
The Zicam creative assignment came after a review in which there were four other finalists. Grok succeeds Cramer-Krasselt on the business.
Major media spending on the brand totaled nearly $20 million last year, according to Nielsen. That figure does not include online spending.
Zicam, a Matrixx Initiatives brand, comes in spray, chewable, gel and lozenge form. Other Grok accounts include a software company (Taleo), an air-conditioning brand (Luxaire) and a hair straightener (InStyler).
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