Match.com Searches for a Mate

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Online dating site Match.com has launched a national review for its creative and media account, the client confirmed.

The search is being conducted by Select Resources International in West Hollywood, Calif.

Match.com has a short list of six to eight agencies across the country, including Deutsch/LA and Ground Zero, both in Marina del Rey, Calif.; and Publicis in the West, Seattle, sources said. Client vp of marketing Melanie Angermann declined to confirm either the names or number of contenders.

Sources estimated billings at $20 million, which would be a dramatic increase for the advertiser.





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