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MasterCard and McCann Erickson invoke denim-clad pop-culture icons in a summer campaign tagged, “Break in your jeans.”
The push touts an opportunity for consumers to win free trips for themselves and friends, plus a new pair of jeans to break in along the way.
A 30-second commercial features footage of Marlon Brando, John Wayne, Marilyn Monroe, Carlos Santana and the Ramones, noting in tongue-in-cheek fashion that pleated slacks, khaki shorts and Capri pants simply wouldn’t cut it for these timelessly cool celebs.
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