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BOSTON Mullen today said it was chosen by MassMutual Financial Group following a review to handle the client’s $15 million advertising account, including creative development, direct response and interactive chores.
The Wenham, Mass.-based Interpublic Group shop’s mediaHub unit picks up MassMutual media planning and buying.
“Mullen demonstrated a thorough understanding of our business and a comprehensive approach to marketing communications across all media and disciplines,” said Jeff Sawyer, MassMutual’s vice president of national advertising and branding, in a statement.
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