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BOSTON Strategis said it has added Massasoit Community College to its client roster.
The two-year school in Brockton, Mass., had previously handled advertising chores in-house, and Stoughton, Mass.-based Strategis becomes its first lead agency.
The shop will craft broadcast advertising, which will include radio and cable TV, as well as print, interactive and out-of-home efforts. Campaigns will be in English, Spanish and Portuguese and the media buy includes Hispanic TV network Univision.
New work is expected to break later in the month, according to the agency.
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