Maryland Bank Is Counting On Richardson

WASHINGTON, D.C. – Mason-Dixon Bancshares of Westminster, Md., has selected Richardson, Myers & Donofrio of Baltimore to reposition the bank’s identity as it grows.
The agency will meet this month with the client to map strategy for each of its subsidiaries, including Carroll County Bank & Trust Co., Bank of Maryland and its new acquisition, Rose Shanis Financial Services.
The budget has not been determined. Historically, the bank has spent less than $1 million, but it is examining its budget to keep pace with current growth, recent acquisitions and planned expansions.
The bank chose RM&D, after a review of undisclosed shops, to provide brand management, marketing, community rela-tions and interactive media development.