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For better or worse, Marvin Davis is a cable guy. Not the Jim Carrey kind, thankfully, although given his brief flirtation with stand-up comedy, he probably could be. Davis knows quite a bit about the importance of humor in marketing, too. But rest assured: He is the real deal.
As svp-marketing at Comcast Corp., America’s largest cable operator, Davis is probably the only cable guy you’ll see at an ANA convention (and not just because he’s won a Marketer of the Year award), save for the cable network reps who float around the periphery in hopes of peddling some ad time.
That’s
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