The Martin Agency Wins B.F. Goodrich

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ATLANTA B.F. Goodrich has awarded its $15-20 million creative and media account to The Martin Agency, the client said today.

Martin, an Interpublic Group shop in Richmond, Va., beat IPG sibling Carmichael Lynch in Minneapolis and independent The Richards Group in Dallas in the final round of a review. The incumbent, independent Doner in Southfield, Mich.,

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