Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Marriott knows how to make a statement when it comes to out-of-home marketing. On Tuesday, the chain transformed Vanderbilt Hall at New York’s Grand Central Terminal into a hotel lobby and invited musician John Legend to perform.
Last October, Marriott launched an ad campaign across U.S. airports to showcase its redesigned lobbies. Dubbed “Refreshing Business,” the lobby concept began rolling out in 2008, and the new design has been implemented at more than 180 Marriott hotels in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in