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NEW YORK MarketWatch.com said that it has changed its name to MarketWatch to reflect its transformation from an Internet-only business to a diversified media company.
The rebranding was approved last week at the company’s annual stockholders meeting.
MarketWatch, which started seven years ago as an online provider of market news and information with its flagship site, CBS.MarketWatch.com, has evolved into a “diversified global media company encompassing not just an Internet business but a range of other enterprises including television, radio, content licensing, subscription publications and global wire services,” said chairman and CEO Larry Kramer.
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