Marketing Magic Expands

Marketing Magic Advertising, an independent shop in Hollywood, Fla., has added five people to its staff. Christopher Cannon, co-creative director, previously worked at Zimmerman & Partners as associate creative director. Carlos Rivera, another Zimmerman alum, has joined MMA as associate creative director and senior art director. Bryant Hixson has filled a newly created position at the agency, director of account services. His resume lists account experience at BBDO, McCann Erickson and J. Walter Thompson. Corri Day, a former director of brand management and marketing at Arby’s, has become director of new business. Monica Neville Barber has been named director of public relations, another new post at MMA.