Marketing Drive Adds Key Players

BOSTON Marketing Drive said it has made several key additions to its staff, including Gretchen Mullin, who has been tapped as the agency’s first marketing communications manager.

Reporting to agency chief growth officer Craig Millon, Mullin, 31, is charged with developing and managing the overall brand for Marketing Drive through Web initiatives, marketing materials, public relations and industry events. She was most recently marketing communications manager at MetLife in Westport, Conn., where she focused on the AARP business and was accountable for management, development and coordination of direct mail, direct response TV, Web, print and telesales initiatives.