Marketing and the Hispanic Baby Boom

The opportunities and challenges of this rising demo

Muchas felicidades! Hispanic babies, born in the U.S. at a rate four times the total population between 2000 and 2010, are still gaining ground in the youngest of demos. While a slight dip in the birth rate correlated with the economic crisis, the parting of recessionary clouds and a recovering housing market may reignite what has been a steady cultural explosion.