Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals.
But a pickup truck?
A tender spot for the tough Ram, “Farmer” turned out to be one of the most popular ads in all of Super Bowl XLVII—though flashy it wasn’t. The creative, via The Richards Group, was a simple, two-minute slideshow featuring dramatic stills of American farmers set to the thunderous intonation of the late radio personality Paul Harvey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in