Marketers Challenged On Youth Safeguards

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The ad industry last week defended existing safeguards after the Center for Digital Democracy called for a moratorium on digital-marketing techniques that could harm young Web surfers.

“There’s already a structure to protect all adults and children alike, because the Federal Trade Commission has authority over false or deceptive or unfair acts or practices,” said Dan Jaffe, evp for government relations at the Association of National Advertisers.

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