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Bates USA may want to add a disclaimer to its latest work for the Hoosier Lottery: “No staffers were injured while pitching this idea.”
The Indianapolis agency’s 30-second “Play Responsibly” TV spot shows one dart player admiring another’s tosses during a pub match. Good sportsmanship is in the player’s best interest, it turns out, as he’s holding the dart board in front of his chest. His opponent, meanwhile, has a patch over one eye, the result of an earlier round gone awry.
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