Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at millennials. And in a twist for OgilvyEntertainment, the TV and online content won’t be branded.
For Batali, ccMF is just the latest extension of a business empire that includes restaurants, books, a charitable foundation, food and kitchen products and a retail store. Batali is quite the familiar face on TV as well, appearing on Food Network’s reality competition Iron Chef and ABC’s daytime talker The Chew; he also owns Via Alta Productions, which produces food prep shows.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in