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University Medical Center has hired Marc USA to handle a branding campaign to unify three local medical facilities under a common banner.
UMC is the holding company for the private, nonprofit Zale Lipshy University Hospital and St. Paul Medical Center. Both facilities, in turn, are affiliated with the University of Texas Southwestern Medical Center at Dallas, a teaching and research center.
A budget has not yet been set for the branding effort, although it is estimated in the low seven figures.
Dallas-based Marc won the business following a review of undisclosed local shops.
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