Marc Jacobs Ad Banned for ‘Child Sexualization’

U.K. regulator slams ‘provocative’ pose

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A Marc Jacobs perfume advert featuring the 17-year-old actress Dakota Fanning has been banned after complaints that the image "sexualized a child."

Britain’s advertising watchdog, the Advertising Standards Authority, ruled that the magazine advert for Jacobs’ Oh, Lola! was irresponsible. It featured Fanning leaning back in a short pink dress with an oversized bottle of the perfume between her legs.

The print ad (posted below) appeared in a number of national titles, including ES Magazine and The Sunday Times Style Magazine.

Coty, the makers of Oh, Lola!, argued that the advert “did not show any private body parts or sexual activity."

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