Manasian Takes 'Smart' Approach

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BOSTON Manasian Inc. next week launches a campaign for Constant Contact, a Web-based product that help users create and send HTML e-mail newsletters, promotions and other documents with little or no technical expertise.

The ads target small businesses, associations and nonprofit organizations, and the radio, print, online and direct effort will initially run in Boston, Chicago, Atlanta and Washington, D.C.

The work is tagged, “The smart way to reach your customers.”

“With the new ad campaign, Constant Contact will be defining the category in the marketplace as well as driving leads,” said Jean Manasian, president of Manasian Inc.





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