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CHICAGO JWT, through its parent WPP Group, has acquired retail marketing agency Malone Advertising, according to the shop. Terms were not disclosed.
“JWT practically invented the classic advertising model,” said Malone president Fred Bidwell. “We complement their great branding skills with great ways to activate purchases through retail channels.”
Malone, a 62-year-old independent shop in Akron, Ohio, has 200 full-time employees and recorded unaudited 2004 revenue of $13.4 million, according to Bidwell. The shop shares a few clients with JWT, in particularly Pfizer, Kimberly-Clark and Nestle.
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