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DALLAS Makos Advertising’s new campaign for the Nascar Performance Network promotes April as the automotive industry’s “Be Car Care Aware” month, the shop said.
The Austin, Texas, agency created three 30-second TV spots that debuted last week on Fox’s telecast of the Samsung-Radio Shack 500 at Texas Motor Speedway. The campaign features Nascar crew chiefs in humorous scenarios, stepping into the consumer world by offering helpful advice on car repair and maintenance.
The first spot opens with a woman sitting underneath a hair dryer at a beauty salon.
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