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Specs
Who Erin McPherson
New gig Chief content officer, Maker Studios
Old gig Vp, head of video, Yahoo
Age 45
So what does the chief content officer at Maker do?
I oversee our studios, so the content we produce in-house, but also our programming strategy vis-à-vis partners, our network partners and our network talent, as well as outside third-party relationships. I work a lot on our brands and with the advertising community on strategic initiatives and branded programming.
How have your past careers prepared you for Maker?
Sometimes I don’t like to admit it, but yes, I am a lawyer! In all seriousness, it’s a great background for working in digital media because we are kind of operating without a clear road map.
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