Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
You can’t watch a baseball game on TV or read about one in the newspaper’s sports section without becoming a connoisseur of cliches. This spot for video game Major League Baseball 2K8 by Neiman Group bonds with fans by running through a glossary of baseball cliches in good-naturedly ironical fashion.
When the manic voiceover (delivered by Denis Leary) declaims “I wanna make circus catches that’d make Barnum blush,” the screen cuts away from its combination of live and video-game baseball action to show us a Barnum & Bailey poster (complete with blush).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in