Magnani Teams With KS&M for MacGregor Golf

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Magnani Continuum Marketing has brought in Kelly, Scott & Madison to handle media duties for MacGregor Golf, a $9 million assignment the agency picked up in September following a review.

Magnani is fashioning an integrated campaign for the company’s new line of irons, which is set to hit stores early next year, said Rudy Magnani, the shop’s president.

KS&M, based in Chicago, will handle both media buying and planning, which the Chicago sports equipment maker previously handled in-house.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in