A new forecast from Magna, the research and marketplace intelligence arm of Interpublic Group’s Mediabrands, predicts that the ad recession will continue for another two years, with total market growth not showing up until the second half of 2011.
Magna has completely overhauled the format for the ad projections it typically makes twice a year, focusing more on media-company advertising revenue instead of gross advertiser expenditures. Brian Wieser, who replaced Robert Coen as the company’s chief forecaster in March, presented the first of the newly formatted forecasts via a Monday teleconference.
Magna
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in