Brand MarketingTHE MAGIC BUS HITS PHOENIXBy Adweek Staff|January 4, 1993ShareBy Adweek Staff|January 4, 1993ShareForget busboards. Transportation Displays Inc. can give you the whole bus. The Phoenix-based company developed a material that lets them cover buses with ads from bumper to bumper – that includes the windows. The first advertiser, the Phoenix Suns, bought five buses as part of their 25th anniversary celebration. One bus was plastered with images of their mascot – a gorilla with a basketball – and four others each carry images of some of the team’s players. Valley Toyota Dealers is taking the ride too to advertise its Four Runner truck. (photo)Copyright Adweek L.P. (1993) Adweek Adweek