Magazine Publishers Voice Guarded Optimism

NEW YORK – Women’s magazine publishers seem more optimistic than they were last month. January softness has given way to some healthier February issues, they say, and they hope it is a momentum that will carry through the year. However, buyers say it’s just that February always is better than January. ‘It’s very quiet . . . nothing’s going on,’ sighed Roberta Garfinkle, senior vp/director of print media at McCann-Erickson.
Copyright Adweek L.P. (1993)