Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO).
Pollak was most recently chief brand experience officer at outdoor apparel and gear provider Orvis.
Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at the latter.
At Madison Reed, Pollak will oversee all creative and marketing functions and lead the push to drive new customers to its direct-to-consumer (DTC), Hair Color Bar, and wholesale businesses.
Brad Lande-Shannon, who has been Madison Reed’s chief marketing and people officer since October 2021, will continue to serve as chief people officer (CPO).
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