Lyon's Advice Is 'Learn to Think' at St. Edward's

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Quirky leaps of logic are the mainstay of Lyon Advertising’s inaugural campaign for St. Edward’s University.

In one of three 30-second television spots a miniaturized student is inserted into closeup film footage of ants marching with leaves through a jungle. The on-screen course description: “Labor management.”

Similarly, historical footage of a moon rover shows the vehicledriving by a student whose desk is parked on the lunar surface.

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