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Lyon Advertising has won five new accounts with combined billings of $8 million.
The largest win is Rackspace Managed Hosting, a San Antonio-based Web specialist whose servers handle the home pages of companies like Canon, Andersen Consulting and Ziff-Davis.
Lyon in Austin, Texas, won the$6 million account in a review pitting it against Rackspace’s incumbent agency, Buzzirk of San Antonio, and another, undisclosed contender.
Rackspace complements the rest of Lyon’s client roster, which is heavily anchored in technology.
“I’ve always been very excited about the Internet and consumers’ interaction with it,” said agency principal Doug Lyon.
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