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BOSTON L.W. Robbins won best of show at the 41st annual New England Direct Marketing Association Awards honoring creative excellence from regional agencies and clients.
Holliston, Mass.-based L.W. Robbins, a unit of W.A. Wilde Co., won its prize for the American Bible Society in the consumer/business-to-business customer retention category.
Epsilon, Burlington, Mass., won eight first place prizes, tops on the night, followed by Digitas (seven firsts) and L.W. Robbins (five plus its best of show). Winning four first-place prizes each were Arnold, Mullen, One Guy and a Mac, and Newport Creative Communications.
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