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NEW YORK Independent Eric Mower & Associates has been hired by luxury real estate developer Infinity Partners for advertising, public relations and interactive chores, the agency said today.
The account will be handled by EMA’s office in Charlotte, N.C., and overall annual ad spending could reach $10 million, the shop said.
EMA’s first assignment is to provide a comprehensive marketing communications campaign for The Woods in Weddington, N.C., a residential development 15 miles south of Charlotte that features large country retreat-style home sites, wooded terrain and premium amenities.
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