Luxottica to Meet With 6 Shops

BOSTON Luxottica Retail today said it has invited six agencies to compete for media chores on its U.S. account.

Agencies that will make capabilities presentations are Publicis Groupe’s Starcom and WPP Group’s Mindshare, both in Chicago; and New York shops Initiative and Universal McCann (both owned by Interpublic Group), PHD (a unit of Omnicom Group); as well as Havas-owned Media Planning Group, pitching from its offices in Boston and New York.

The client spends $90 million overall on paid media, per Nielsen Monitor-Plus. About $60 million of that amount is spent on the LensCrafters brand, whose creative chores are being reviewed separately.

Omnicom’s OMD in New York had handled the business and is not defending.

Finalists will be determined later this month.

Two weeks ago, three shops advanced to the final round of the review for creative duties on Luxottica’s LensCrafters account [Adweek Online, Oct. 3]. They are: Havas’ Arnold in Boston, Omnicom’s DDB in Chicago and Publicis’ The Kaplan Thaler Group in New York.

New York-based IPG agency Deutsch had handled creative on LensCrafters and is not participating.

Boston-based consultancy Pile and Co. is overseeing both reviews for the client in Mason, Ohio.

—Adweek staff report