Lucky Brand Account Awarded

LOS ANGELES — Odiorne Wilde Narraway & Partners has been selected to handle Lucky Brand Dungarees’ broadcast account, estimated at $10 million.

The San Francisco agency won out over: San Francisco shops Mad Dogs & Englishmen, Publicis & Hal Riney and Vehicle; G&M Plumbing in El Segundo, Calif.; Ground Zero in Marina del Rey, Calif.; JohnsonSheen Advertising in Portland, Ore.; Lambesis in San Diego; and Los Angeles shops Lunch and The Woo Agency.

Work for the Los Angeles denim and sportswear manufacturer includes creative, previously handled in-house, as well as broadcast media buying and planning.

It’s first commercials are scheduled to appear this fall.

SNL Communications in Los Angeles continues to handle Lucky Brand?s print and outdoor media buying.