Lowe’s Nelson joins D’Arcy New York

NEW YORK — Bob Nelson, most recently evp, director of broadcast production at Lowe, has joined D’Arcy Masius Benton & Bowles as evp, managing director, global creative services, a new position.

Nelson, 51, moves to D’Arcy New York in March. The new position reunites him with the shop’s chief creative officer worldwide Lee Garfinkel to whom he will report [Adweek, Jan. 14]. The two worked closely together at Lowe, where Nelson started in 1993, on accounts including Heineken and Diet Coke. Garfinkel went to D’Arcy in August.

Nelson has also worked at the former Doyle Dane Bernbach, as well as TBWA and Levine Huntley Schmidt & Beaver. He produced commercials for such clients at Mercedes Benz, Sony, Club Med, Air France, Subaru, Citizen Watch, Beneficial Finance, Volkswagen, Stroh Brewery, Procter & Gamble, and Ralston Purina.

D’Arcy’s clients include Procter & Gamble, M&M/Mars, General Motors, Capital One, Ernst & Young, Pfizer, Philips, and Sprint.