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Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your Home Happy," and hopes in part to hook millennials who are buying their first homes.
The twist is that the animals are plastic household objects like lawn ornaments and refrigerator magnets. The first three 15-second spots rolled out Tuesday, with more ads, including :30s, expected soon.
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