Lowe’s and BBDO Want to ‘Make Your Home Happy’ With Help From Talking Animals

Home improvement chain rebrands under new CMO

Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your Home Happy," and hopes in part to hook millennials who are buying their first homes.

@nudd Tim Nudd is a former creative editor of Adweek.