Lowe Snags $60-80 Mil. Ricoh Biz

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — Lowe has landed global corporate-image duties on Ricoh Co., an office-equipment maker that touts the connectivity of its products. Billings were not disclosed, but sources indicated that such an effort would require spending of about $60-80 million.

Ricoh selected the Interpublic Group shop over Euro RSCG, Hakuhodo, K&L and the team of D’Arcy Masius Benton & Bowles and Dentsu, said sources.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in