The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
NEW YORK — Lowe has landed global corporate-image duties on Ricoh Co., an office-equipment maker that touts the connectivity of its products. Billings were not disclosed, but sources indicated that such an effort would require spending of about $60-80 million.
Ricoh selected the Interpublic Group shop over Euro RSCG, Hakuhodo, K&L and the team of D’Arcy Masius Benton & Bowles and Dentsu, said sources.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in