Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Lowe has landed global corporate-image duties on Ricoh Co., an office-equipment maker that touts the connectivity of its products. Billings were not disclosed, but sources indicated that such an effort would require spending of about $60-80 million.
Ricoh selected the Interpublic Group shop over Euro RSCG, Hakuhodo, K&L and the team of D’Arcy Masius Benton & Bowles and Dentsu, said sources. Each agency or team presented strategic concepts to a panel of Ricoh executives in Tokyo last month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in