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In reaching outside Lowe Worldwide to replace CEO Jerry Judge with Ogilvy & Mather’s Tony Wright, Interpublic Group is tightening its grip on the $5 billion agency as it seeks to loosen the agency’s ties to its factionalized, multiple-merger past. This week, IPG will reinforce that notion with the installation of a Lowe worldwide operations chief, sources said.
The COO is expected to come from another IPG agency and will become an integral part of Lowe’s new management team, said sources.
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