Lowe Breaks Eddie Bauer Ads

Lowe & Partners/SMS finally breaks its first major campaign for Eddie Bauer this week, nearly a year and half after picking up the apparel maker’s account in a review.
The $15 million TV, print and outdoor campaign was created by Lowe’s San Francisco office, with creative support from its New York parent.
The national effort is also Eddie Bauer’s first-ever multimedia campaign, according to Jack Sansolo, the company’s executive vice president, global brand direction. TV and outdoor advertising is a new direction for the historically direct mail-oriented catalog retailer, he said.