Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Increased Ad Spending To Be ‘put On The Table’
BOSTON–Incoming state treasurer Shannon O’Brien may try to restore the advertising budget at the Massachusetts State Lottery Commission.
Reviving lottery ads “is something I need to put on the table,” O’Brien said last week. “My job is to maximize lottery revenues,” and if advertising will boost sales, restoring the media budget could become a reality, said O’Brien, whose office oversees the Lottery Commission.
At its peak in the early 1990s, the lottery’s ad budget topped $11.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in