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DALLASLopez Negrete Communications has hired Jim Irvine, formerly of the Cartel Group, as senior director of media strategies.
Based in Houston, Lopez Negrete is an independent, full-service Hispanic marketing agency with billings of more than $82 million.
Before joining Lopez Negrete, Irvine was chief media strategist at Cartel in San Antonio, working with clients that included the U.S. Army, JC Penney, Capital One and Chili’s. He also has worked at Ornelas & Associates and Siboney USA, both in Dallas, Bromley Communications of San Antonio and The Solis Group in Denver.
“Jim
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