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Lopez Negrete Communications last week was awarded the consolidated Hispanic marketing account of longtime client NationsBank and its new acquisition, Barnett Bank of Jacksonville, Fla.
The budget was undisclosed, but should exceed the $3 million in billings the account was worth at Lopez Negrete prior to the merger. The review involved a strategic presentation duel between Lopez Negrete of Houston and Barnett in-cumbent IAC Advertising in Miami.
Agency president and owner Alex Lopez Negrete said the Charlotte, N.C.-based
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