These Top New Supermarket Products Show How Much We Love Carbs

Instant.ly Shelf Score platform measures consumer purchase intent


Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety, according to a ranking of the top new grocery products in August, released today. 

The waffles are in good carb company. The top three items in uSamp’s Instant.ly Shelf Score index—which purports to quickly and accurately rate purchase intent for a wide array of CPG brands and products recently released to supermarket shelves in limited runs—are decidedly not on the Paleo diet plan. 

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